I grew up in the UK, and as I got older, I LIVED for escapes to the mountains! Being surrounded by the mountains made everything else feel small and put into perspective - and it just felt like home.

When I was 16, my dad surprised me with a chunky white gold ski pendant. It was a symbol of my love for skiing and the mountains - and I was able to carry that symbol with me.

Later, I started working in advertising in London. I landed the dream job! But I was always at my desk, just dreaming of the mountains. One day, the mountain pull became too strong and I decided to go to Canada, just for a ski season, and I never left. I started making mountain-inspired jewellery just for fun, gifting pieces to friends. They would tell me those pieces reminded them of home and of their adventures in the mountains.

That’s when I realized I had to make this into something bigger - and Pretty Steep was born! My first official pieces were a small sterling silver ski and snowboard pendant, inspired by the gift from my dad. Since then, the carefully designed collections have been growing, now featuring around 30 different mountain-inspired designs for customers to collect.  

But more than that, Pretty Steep is about courage, about saying yes to life, to adventure, and to doing more of what makes you feel alive.

Keep adventuring,

- Elle